Why Do You Need a Web Copywriter?
How a Web Copywriter Can Help You Grow Your BusinessDesign hooks the eyes. Words hook the mind and persuade people to take action. A good-looking website is useless without good words. A professional web copywriter produces sharp sentences that communicate the benefits of your product or service, and at the same time demonstrate you understand your audience’s needs and the challenges they face. Good copy helps your business grow.
An objective, professional opinion empowers businesspeople to make the shift from talking only about what their company does, to talking directly to the customer about what the company can do for them. It’s a subtle but important change. A web copywriter manages the process of language development, encouraging boldness, to create clear, engaging web content, headlines and blog posts.
A Web Copywriter Knows What Works Online
What works in print won’t work for the web. Online you have only a few seconds to grab a reader’s attention. Waffle and they’re gone. The content has to be free of buzzwords, with succinct, easily-scannable paragraphs, in the right tone for your target audience. Search Engine Optimisation makes sure search engines like Google and Yahoo know what your website is about and rank it higher.
Sounds simple, right? Unfortunately it’s not. Keeping on top of Google and other search engines ever-evolving algorithms is almost a full-time job. But the most important principle if you want your site to rank highly is to include only well-written, useful content that answers your customers’ questions.
On the page, your headers need to be optimised with relevant keywords. Behind the scenes, your metadata needs the same treatment. A good web copywriter can help you with all this, including that all-important first step: keyword research.
Designer + Web Copywriter = Website DelightImagine, for example, that your existing website has served you well, but you now feel it’s important to present a fresh face to the world. You want a full design and content upgrade that reflects your experience and expertise: a slick and sophisticated package that engages readers and persuades them to take action.
A web copywriter and a designer working in partnership will make sure the content and design complement each other. They’ll scrutinise the brief to get under the skin of your business and find out what makes your customers tick. Then, they’ll use this insight to craft compelling copy and stunning visuals that express the personality of your business beautifully online.
Upgrading and updating your online presence is a fact of life these days. Websites quickly become stale. An experienced web copywriter will create fresh content that helps you stay relevant, reach new clients and expand in your market. They will help you communicate with precision and clarity, and ensure your business continues to thrive.
Read examples of my website copywriting below. Or get in touch to discuss your project.