Slogans and StraplinesHow would you like to be remembered? Good slogans—for websites, adverts or marketing campaigns—make an impression and give your brand a strong personality. They turn readers into customers, persuading them to visit your website or pick up the phone.
Writing a few great words is much harder than writing loads of average ones. You need to drill down into the essence of what you do and how it makes your customers’ lives better. Create something thought-provoking, moving or funny – above all attention-grabbing. Get beyond your product’s features and focus on its benefits. Bluetooth? That’s a feature. Being able to take a call while drinking coffee and holding your dog’s lead? You guessed it.