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The Great House — Web Copywriting & Tone of Voice Development

The Great House

Brief

Without, a London-based design agency, were working on a full rebrand for a luxurious hotel that had recently changed hands and had a complete makeover. Without often call me when they need a copywriter and so they did when their client, The Great House in Sonning, was in need of whizzy words. The initial tone of voice development was done, but needed it to be expanded and applied consistently across the website and several brochures.

Thoughts

This project had many moving parts and needed experienced hands to keep things on track. Without have that experience. What’s so nice about working with them is that they get copy — its potential and its challenges. They act as the conduit between me and client, giving clear, constructive feedback and generally making the whole process work smoothly.

Result

The new copy conveys a sense of welcoming luxury. It gives you the feeling that you will be looked after, but also that you can relax in an unstuffy environment. The website is beautifully designed with an intuitive and user-friendly layout. The brochures pack in lots of information without being dense or dull. Overall, a great result.

The Great House sample content

Inspire Decisions

The Great House is in the village of Sonning-on-Thames, just over half an hour’s journey from London. The village was described by Jerome K. Jerome in his book Three Men in a Boat as “the most fairy-like little nook on the whole river”.

The hotel sits on the banks of the river, close to where the 18th Century Sonning Bridge joins the counties of Berkshire and Oxfordshire. You’ll find the atmosphere relaxed and the service friendly.

The hotel has recently been refurbished to a high standard. There are 49 elegant bedrooms and a customisable events space, The Great House Lodge, which is fully equipped and ideal for meetings, private dinners and celebrations

Screen Shot 2018 10 31 at 16.52.15 - The Great House — Web Copywriting & Tone of Voice Development

The Great House
The Great House
The Great House
The Great House
The Great House