Web Copy Audit
Time for a Gloves-off Analysis of Your Web Copy
It’s like therapy. Therapy that makes you money
Are you ready for some tough love? It could save you thousands in lost sales. The Copy Takedown is a web copy audit service where you submit your website for a brutally honest assessment. In return, you receive a 10-minute HD video of me analysing your web copy. Armed with my candid insights, based on a decade of experience writing for global brands, you can address the copy issues that are holding your website back.
The Copy Takedown is a quick and effective web copy audit service that helps you spot any errors and inconsistencies you’ve missed and that your friends and colleagues are undoubtedly too polite to point out. Fixing your web copy problems will allow you to make stronger connections with your audience and grow your business.
Save thousands in lost sales with a website copy audit
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Writing about yourself or your business is hard. You don’t have an objective view. From where you’re sitting, everything about what you do is important. But for a potential customer, that’s just not true. They have a specific problem and they want to know if and how you can solve it. When founders and owners write copy for their businesses, the result is often long-winded and bland. Without the benefit of an outside opinion, they include too much confusing or irrelevant information. They don’t focus on the most appealing aspects of the offer. The message is not clear and the voice is inconsistent. Falling into these traps means your readers ie, potential customers, are most likely getting bored and clicking away. Is that something your business can afford? |
Your website has one job
Your website is a sales tool. It has one job – to help you promote and sell whatever it is you do. You want your reader to know straightaway if they’re in the right place. And, if they are, take them on a short and useful journey that ends in a sale or an enquiry.
Everyone can write. But not everyone spends every day analysing copy and finding better ways to connect with readers online. Get the Copy Takedown and avoid the mistakes your competitors are making with their web copy. Turn your web copy from a constant headache into a competitive advantage.
Avoid the frustration of working in a silo
Writing web copy for your business can be an extremely frustrating experience. Where do you start? What do you include? What do you leave out? What do your readers actually want and need to know? This relentless barrage of self doubt is draining. It can lead to apathy and stagnation. In the end, you’re just glad when it’s done and the website is live.
But subpar web copy won’t help your business. Not getting professional input on your web copy means it’s most likely not performing as well as it could. Too many businesses have ‘Wikipedia websites’; information heavy, lacking any reader-focused narrative or emotional persuasion.
The problem is one of perspective. Founders, owners, and entrepreneurs think about web copy from the inside out, searching within for the aspects of their products and services that will make customers’ eyes light up. But the answer doesn’t come from a better understanding of your products and services. It comes from a better understanding of your customers.
You’re good at what you do. In-person, you know how to put your focus on the customer, ask the right questions, find out what they need, and respond accordingly. Your website should reflect your ability to do that. We don’t learn these copywriting skills in school and unless it’s your job or you spend time learning them, they don’t come naturally.
Submit your website for a Copy Takedown
You’ll receive a 10-minute HD video, uploaded to a private page for you to watch when and where you like. I’ll analyse the copy of five of the most important pages of your website, including the homepage, about page, a service/sales page, a blog post and the contact page.
I analyse your website for:
Clarity:
- Can I immediately identify what’s being sold and who it’s for?
Authority:
- Does this company seem trustworthy?
Calls to action:
- Does the website include clear CTAs?
Storytelling, emotional persuasion and problem-solving:
- Does this website focus on the reader and solving their problems?
Consistency:
- Are the message and voice consistent from page to page?
Visual appeal and user experience:
- Do the copy and the design align?
Tone of voice:
- What are my impressions of the voice?
The Copy Takedown web copy audit is cheaper, faster, better
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Cheaper than a rebrand, faster than a rewrite, better than asking a mate. The Copy Takedown web copy audit gives you an honest, expert take on your web copy so you know where your copy is performing well and where it’s not. Quickly discover if your copy is unclear, inconsistent or simply not addressing the reader in an engaging way. Don’t get stuck navel gazing – shift to a reader-focused narrative that helps you grow your business. |
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Who the hell are you to be judging?
I’ve spent ten years auditing marketing copy and helping companies improve their identity and messaging. I’ve analysed thousands of websites and written copy for hundreds of organisations across all sectors. These include kitchen-table entrepreneurs, well-funded start-ups, and multi-billion-pound international behemoths. I know what works and what doesn’t. What I see, time and again, is that organisations fail to prioritise their words. This web copy audit helps you dodge that pitfall. I’ve put my 10,783 hours of experience into it so you can gain insights that lead to competitive advantage in a tiny fraction of that time.
Get the Copy Takedown
£60 inc. VAT
Take my copy down. Down to Chinatown
Get the insights everyone else is too scared to share. A 10-minute video takedown of your web copy will give you more useful insights than hours spent wondering what the heck you should be doing with the words on your website.
£60 inc. VAT
Web copy audit guarantee
The Copy Takedown is designed to be direct and insightful; helping you understand your copy better so you can make strategic improvements. If it doesn’t work for you, just let me know what happened and I’ll refund you. No problem.
What people say about working with me
Here’s what Matthew Zullo, Partner at PHNX Modular Systems, had to say about working with me.
Get the Copy Takedown
£60 inc. VAT
Prepare for the Takedown
10-minutes’ worth of brutal honesty that will save you thousands in the long-run. This web copy audit is an unflinching demolition of your feeble attempts to write. It may leave deep wounds. They will heal. And your business will grow.
Time for the Takedown
£60 inc. VAT