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Fabrik Brands SEO Copywriting

Fabrik Brand

Brief

Fabrik Brands is a London-based design agency. They’ve been using their marketing expertise to help businesses succeed for more than ten years. Search engine optimisation (SEO) is a major part of their own marketing strategy. They turned to me for help writing long-form SEO website copy: landing pages designed to rank organically in search engine results and drive traffic to their website. Great content, essentially, with strategically chosen keywords woven naturally throughout.

Thoughts

SEO copywriting isn’t magic, but I still like to wear a cloak when I’m writing copy that pushes Google’s buttons. Working with Fabrik’s co-founder, I set up an efficient briefing process that allowed numerous pages to be produced quickly. First I mined Fabrik for their unique insight. This is not as painful as it sounds. I fleshed out their insight with my own research. Then I wrote it all up in an engaging style, in keeping with Fabrik’s jaunty tone of voice.

Result

Wow. The Fabrik Brands’ website is now ranking organically for hundreds of important long-tail keywords. Several of the landing pages have made it onto the first page of Google search results. Others are steadily climbing towards the promised land. The company is experiencing an increase in enquiries, and approaching 1,000 website hits per day. Would you like to read examples of the content I’ve written for Fabrik? Here’s a page about marketing companies in London, one about integrated marketing, and another on internal communications

Fabrik Brands sample content

Employees that work

harder, faster, better, longer.

The amazing power of

employee engagement.

Once upon a time, there was an employee. Let’s call her Julie. Julie worked at a uber-cool tech startup. The startup’s office was designed like a playground for adults. Julie came into work one day, paddled past the swim-up bar, rode her Segway over the skybridge and…handed in her notice.

Why?

Julie wasn’t engaged with her work. She enjoyed the perks, sure. But she didn’t feel an emotional commitment to the organisation and its goals.

Screen Shot 2018 10 31 at 16.46.40 - Fabrik Brands SEO Copywriting