FitXR Tone of Voice Development and Copywriting
BriefVirtual reality (VR) hasn’t taken over the world yet. But it’s about to. FitXR is a tech startup that makes really cool fitness apps for VR headsets. You’ve heard of FinTech, right? Well this is FitTech, the new frontier. FitXR needed a copywriter to help develop their tone of voice and write copy for their new website.
ThoughtsImmersed in the day-to-day it’s not always easy to see the big picture and grasp how to make your business appealing to an online audience. But when you hire a copywriter you benefit from their objective opinion. I worked with the FitXR brand team to focus on the reader and craft copy that serves two audiences: gamers, who make up the bulk of customers right now, and, let’s call them people who shop at John Lewis, who FitXR want to reach in the future.
ResultThe new website looks and reads beautifully. The FitXR team are much more confident about how they should write online. The company is growing fast. I’m happy to have played a small part in that. And watch out — VR really is coming.
What the client said: >