Blog
What is Brand Tone of Voice?
The Definition and Importance of Brand Tone of Voice
You’ve busted a gut creating a distinctive visual identity for your brand. Now, what about the written identity (tone of voice)?
How I Became A Freelance Copywriter
The Power of Saying Yes
This is the story of how a chance encounter over a garden wall changed my life forever and set me on the path to becoming a writer.
No One Cares
The Importance of Thinking About Your Customers
The first thing to remember when starting a marketing project is that no one cares. Ignore this fact and you’re ruined.