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What is Brand Tone of Voice?
The Definition and Importance of Brand Tone of Voice
You’ve busted a gut creating a distinctive visual identity for your brand. Now, what about the written identity (tone of voice)?
Become a Successful Copywriter
Accelerate Your Writing Career
Find clients. Make money. Become successful. Get practical, tested guidance and take your career to the next level.
No One Cares
The Importance of Thinking About Your Customers
The first thing to remember when starting a marketing project is that no one cares. Ignore this fact and you’re ruined.
How I Became a Freelance Copywriter
The Power of Saying Yes
This is the story of how a chance encounter over a garden wall changed my life forever and set me on the path to becoming a writer.
Business Writing Is Creative Writing
Think More Like a Poet
To ditch the traits that make marketing copy boring and inhuman, start thinking more like a storyteller or a poet.