Creative Development

Creative development & treatment writing for production companies

If you’re a producer or director making adverts, music films, corporate videos or promos, you know what creative development is. So, in a second, you can skip to the examples of my work below. But first, here are two important lists:

Production companies I work with: Another Film Company, Bare Films, Cadence Films (New York), Casual Films, Czar, Henry (Paris), Just So, Luti Media, La Cosa de las Películas (Madrid) and MerchantCantos.

Brands I’ve written treatments for: Alibaba, Allianz, Asda, Cadbury, Crédit Agricole, Disney, Fairy, Garnier, GSK, L’Oréal, Marriott, Max Factor, Miller Brewing Company, Mini, Porsche, Samsung and Thomson Reuters.

Not familiar with what a creative does? Then this writing niche needs explanation. 

What is a treatment writer / creative?

Creatives help production companies, agencies and directors put their ideas into words. They develop concepts and get them ready to pitch, because even great ideas need polishing in order to be sold. Production companies present these pitches, known as treatments, to those who hold the purse strings, usually brands. Creatives are ghostwriters. You won’t find their names in the credits.

A good treatment bounds off the page. It creates a clear picture of the not-yet-made film. It’s well-researched and speaks directly to the reader. That reader might be the creative director of an advertising agency, the CEO of a large company or the boss of a record label. Treatments have the power to turn dreams into reality. I guess that makes me some kind of wizard.