Creative Development
Creative development & treatment writing for production companies
If you’re a producer or director making adverts, music films, corporate videos or promos, you know what creative development is, so, in a second, you can skip to the examples of my work, below. First, however, here are two important lists:
Production companies I work with: Another Film Company, Bare Films, Cadence Films (New York), Casual Films, Czar, Henry (Paris), Just So, Luti Media, La Cosa de las Películas (Madrid) and MerchantCantos.
Brands I’ve written treatments for: Alibaba, Allianz, Asda, Cadbury, Crédit Agricole, Disney, Fairy, Garnier, GSK, L’Oréal, Marriott, Max Factor, Miller Brewing Company, Mini, Porsche, Samsung and Thomson Reuters.
If you’re not familiar with what a creative does, this niche of writing should be explained.
Helping production companies get ready to pitch
Even great ideas need refining in order to be successfully sold. Creatives are the unsung, but vital, heroes of this process. A creative helps production companies, agencies and directors articulate their vision, develop concepts and get them ready to pitch to those who hold the purse strings, usually brands. These pitches are called treatments.
A good treatment leaps off the page and gives the reader a clear picture of the not-yet-made film. It’s well-researched and speaks to the audience—be it a creative director, the CEO of a multinational corporation or the boss of a record label—in a way that leaves a lasting impression.
