Press ReleasesIt’s easy to write a bad press release. Journalists receive so many that most don’t even get read. There are rules that, when applied, increase the chances of your company announcement being written about in magazines, newspapers and online.
To get noticed you need to find a newsworthy angle—on your product launch or store opening—that speaks to editors and their readers. Write the press release in the format they expect. Research, interview and gather quotes to add colour. A professional copywriter takes the time to do all this. The result? More chance of bagging column inches and a bigger audience.