HuckleTheBarber 1 - Huckle the Barber Press Release

Huckle the Barber Press Release

Logo I

Brief

Huckle the Barber needed a PR communication to fire off whenever they receive media enquiries.

Thoughts

Quality male grooming is not new in London so what makes Huckle the Barber special? It was my job to find out, through conversations with the boss and my own market research.

What the client said: >

Sample copy

New Barber Takes the Chore Out of Male Grooming

Huckle the Barber is a smart cut and shave barbershop in London. The first branch was opened on Old Street by owner Chris Ward in 2012 and the Lamb’s Conduit Street branch followed in January 2016. Huckle aims to fill a gap in the market by offering modern cuts with traditional service in a relaxed and comfortable environment.

Chris explains the Huckle ethos:

“We want to take the chore out of getting a haircut so it’s something men look forward to. Our clients build a trusting relationship with their Huckle barber; they know they’ll get a good cut every time so they can relax. I love it when a client tells me Huckle has ended their search for the right barber.”

All Huckle barbers are hired directly by Chris and have seven or more year’s experience. The lineup includes top session stylists who, when they’re not at Huckle, can be found styling celebrities’ hair or at fashion shows in London, New York, Paris and Milan.

The look of both branches (a collaboration with interior designer Laura Bracken) is inspired by a butcher’s shop; white ceramic London underground tiles and grooming products displayed on a meat counter. Clients sit in Takara Belmont barber’s chairs. Both branches have KEF sound systems and the Huckle playlists, updated each month, are available on Spotify.

Chris again:

“I want clients to feel well looked after, like they would in a member’s club. They know they’re getting the best but it’s enjoyable, not intimidating or stuffy.”

Each client receives a complimentary drink from a selection including: craft ale (on tap at Lamb’s Conduit Street), whisky (currently Japanese favourite Nikka From the Barrel), Hackney Darks Arts coffee and Bloody Marys on Saturdays. The Lamb’s Conduit Street branch holds a regular comedy night, Cut Throat Comedy, hosts bands for exclusive sessions and puts on occasional vinyl listening parties for clients and friends.
 
CHRIS WARD, FOUNDER & OWNER – HUCKLE THE BARBER
I needed content to engage with Huckle the Barber’s clients but I’m a barber, not a writer, and I’m pushed for time. Olly wrote quality marketing communications that cut through the fluff and weren’t too salesly. He got my brand straightaway and his copy hit the right tone.

He offered great advice and turned the work around with a professional and personable attitude. Hiring Olly is money well spent and I’d recommend him to any business. It’s the perfect solution for busy people who need copy: after briefing you can leave the job in his hands and you don’t have to worry – another box ticked.