Brief
Huckle the Barber wanted a light-hearted tone for their Christmas mail out to promote a local event and one of their unique selling points – great music playlists.
Thoughts
I had the pleasure of getting my hair cut at Huckle the Barber, which helped me understand their brand. The humorous tone fits well with the upmarket but laid back feel of the barbershops.
What the client said: >
Sample copy
Ho, ho, ho. Get your stockings out, Santa wants to empty his sack.
Whether you embrace Christmas with the slobbering enthusiasm of a sherry-fuelled granny, or collapse like a myotonic fainting goat at the mere mention of the word – no matter.
Shop local, live happy
One thing is past debate: the Lamb’s Conduit Christmas Shopping Evening and Raffle is simply the best thing happening this Thursday 1st December, from noon until 8 pm.
London’s finest community of shops and restaurants will be laying on food, fun and one-day only discounts.
And the raffle prizes? By the beard of Zeus they’re good. How does a £90 Huckle the Barber gift voucher sound?
Enter and win? Wahey! Free presents for your(self) loved ones. No luck? Rest easy in the knowledge that your coin is supporting Coram’s Field, a charity that runs an incredible seven acre park for children and young people in central London.
While we’re in the giving mood…
For Your Listening Pleasure
Part of our service is creating a pleasant relaxed atmosphere in each of our barbershops.
Good music is critical to this.
We spent serious coin on KEF systems so you can enjoy great tunes, how they’re meant to sound.
This playlist, also heard in store, is our gift to you. And here’s a link to Huckle barber Marshal Darling’s superb Radar Radio show.
You can tell your mates you “stumbled on these tracks while digging in the crates”. We won’t mind, and the delicious rhythms might help you digest that ill-advised fourth helping.
Happy holidays.
Whether you embrace Christmas with the slobbering enthusiasm of a sherry-fuelled granny, or collapse like a myotonic fainting goat at the mere mention of the word – no matter.
Shop local, live happy
One thing is past debate: the Lamb’s Conduit Christmas Shopping Evening and Raffle is simply the best thing happening this Thursday 1st December, from noon until 8 pm.
London’s finest community of shops and restaurants will be laying on food, fun and one-day only discounts.
And the raffle prizes? By the beard of Zeus they’re good. How does a £90 Huckle the Barber gift voucher sound?
Enter and win? Wahey! Free presents for your(self) loved ones. No luck? Rest easy in the knowledge that your coin is supporting Coram’s Field, a charity that runs an incredible seven acre park for children and young people in central London.
While we’re in the giving mood…
For Your Listening Pleasure
Part of our service is creating a pleasant relaxed atmosphere in each of our barbershops.
Good music is critical to this.
We spent serious coin on KEF systems so you can enjoy great tunes, how they’re meant to sound.
This playlist, also heard in store, is our gift to you. And here’s a link to Huckle barber Marshal Darling’s superb Radar Radio show.
You can tell your mates you “stumbled on these tracks while digging in the crates”. We won’t mind, and the delicious rhythms might help you digest that ill-advised fourth helping.
Happy holidays.
Chris Ward, Founder & Owner – HUCKLE THE BARBER
I needed content to engage with Huckle the Barber’s clients but I’m a barber, not a writer, and I’m pushed for time. Olly wrote quality marketing communications that cut through the fluff and weren’t too salesly. He got my brand straightaway and his copy hit the right tone.
He offered great advice and turned the work around with a professional and personable attitude. Hiring Olly is money well spent and I’d recommend him to any business. It’s the perfect solution for busy people who need copy: after briefing you can leave the job in his hands and you don’t have to worry – another box ticked.
