Why Do You Need a Blog?
(And a Blog Content Writer to Write It)
Get Help to Reach New Customers
Who has time to write their business blog? Companies with marketing teams and in-house writers, that’s who. Insomniacs and workaholics too, probably. A great blog can help your business stand out and reach new customers. But writing the damn thing is just another item on your never-ending to-do list.
Look around my site. You’ll notice that I don’t even have a blog. That’s because I’m too busy writing them for other people. Recently I’ve blogged for a tech client, a high-end barber and a bank. I’ve also ghostwritten a blog revealing the shocking truth of one entrepreneur’s experience on Dragons’ Den (but I can’t talk about that one). Whatever sector or subject you want to blog about, I can help.
Stop Worrying About That Nagging Schedule
Maintaining a blog takes commitment. But the benefits of blogging are huge: boosted web traffic, search engine rankings and interaction with customers. In an age when consumers are savvier (and more cynical) than ever, this method of sales without selling is a subtle yet effective way to build your brand and give yourself an edge over competitors.
If you want to grow your business, you need to be working on it rather than in it. So hand responsibility for your blog over to a blog content writer. Then you don’t have to worry about constantly researching, writing and editing content.
A Blog Writer Makes Everyone’s Lives Easier
A blog writer creates content that’s useful for your customers in the right tone for your brand. Answer your audience’s questions, give them what they need—something that makes their lives a little easier—and you build trust. Then they’re more likely to buy your product or service.
Really great content gets shared all over the internet. It might even go viral. And who benefits from all that lovely, organic, FREE advertising? You do!
Research: The Key to Content That Wows Your Audience
A great place to start is with keyword research. What are your customers talking about? What do they want to know about your product, service or sector? This research—carried out by you or your writer—forms the basis of blog post themes. I use tools like BuzzSumo and SEMrush to find relevant topics and track keywords. Build a list of ideas this way and soon you have a content calendar for the year ahead.
- A bank might publish a blog post offering readers money saving tips
- A barber shop could write a round-up of the best hair clippers to use at home
- A supermarket would be wise to share delicious recipes
And so on.
The process of briefing your writer involves sharing your professional expertise. Your blog content writer uses this unique insight as a starting point. Then they carry out research to enhance the authority of the posts even further.
Including external links to high-quality, trusted websites allows super-curious readers to do further reading. Keywords (chosen during the initial research) should be used sparingly in the body of each post, and in the metadata, to optimise the page for search engines.
It might sound complicated but it’s not. A professional blogger can handle all this, and with a consistent blogging strategy implemented over time, you’ll start to see results.
Always Promote Your Content
Unless your website gets huge amounts of traffic (and even if it does), you need to promote your blog if you want people to read it. The best way to do this is with social media. Your company’s own exclusive and beautifully written content is the best thing to share with your followers. Investing in high-quality content, and social media management to promote it, demonstrates that you care about your customers and pay attention to their needs.
Start a New Blog or Refresh a Neglected One
Whatever your blogging requirements, drop me a line or give me a call to discuss. You can pick my brains. That’s free of charge.
Looking for a fast, reliable blog content writer? Get in touch today.