Huckle the Barber Blog
BriefHuckle the Barber is a smart, gents barber with two shops in London. Chris Ward, founder and owner, wanted interesting, light-hearted content to help raise the brand’s online profile and engage their high-earning clientele.
I devised a content marketing strategy and began writing a fornightly blog. Recent posts include an interview with Oliver Spencer, a guide to clippers and trimmers, and a rallying cry for bald men everywhere to embrace their inner super villain
ThoughtsHuckle is smart but not stuffy, so my approach was to create sophisticated posts, written in an informal and witty voice that speaks directly to the audience. You can find the blog here.
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