Huckle the Barber Blog
Brief
Huckle the Barber is a smart, gents barber with two shops in London. Chris Ward, founder and owner, wanted interesting, light-hearted content to help raise the brand’s online profile and engage their high-earning clientele.I devised a content marketing strategy and began writing a fornightly blog. Recent posts include an interview with Oliver Spencer, a guide to clippers and trimmers, and a rallying cry for bald men everywhere to embrace their inner super villain
Thoughts
Huckle is smart but not stuffy, so my approach was to create sophisticated posts, written in an informal and witty voice that speaks directly to the audience. You can find the blog here.What the client said: >
Screenshots from the Huckle the Barber blog
Testimonial
Chris Ward, Founder & Owner – Huckle the Barber
I needed content to engage with Huckle the Barber’s clients but I’m a barber, not a writer, and I’m pushed for time. Olly wrote quality marketing communications that cut through the fluff and weren’t too salesly. He got my brand straightaway and his copy hit the right tone.
He offered great advice and turned the work around with a professional and personable attitude. Hiring Olly is money well spent and I’d recommend him to any business. It’s the perfect solution for busy people who need copy: after briefing you can leave the job in his hands and you don’t have to worry – another box ticked.