Cliveden Conservation 03
Brief
Cliveden Conservation restores and conserves the UK’s most beautiful historic buildings. It’s only right they should share this brilliant work. They hired me to produce a client newsletter covering the highlights of their busy schedule in 2015 and 2016, including an introduction from the Managing Director.
Thoughts
The MD and I chatted on the phone to identify the Cliveden Conservation highlights he wanted to cover in his introduction to the newsletter. Then I wrote the copy in an appropriate tone.
What the client said: >
Sample Copy
From the Managing Director
“I’m thrilled that, since our last newsletter in 2015, Cliveden Conservation has continued to consolidate its position in the conservation industry to become, increasingly, the number one choice for many interesting research, conservation and restoration projects…
…The increasing scale of the jobs that we take on demonstrates the maturity of the company, which has grown from a small statue conservation workshop to a major conservation organisation with teams based across three sites… …Our award-winning restoration of the Gothic Tower at Wimpole House is a perfect example of this development (read the full story here). It was fantastic to work with Donald Insall Associates on behalf of the National Trust and restore public access to this unique piece of architectural heritage… Cliveden Conservation not only works to restore what remains but to return what has been lost. Or, in the case of the final project I would like to mention, sold. Returning the statuary to the monumental gardens at Stowe is one such effort and a personal passion project. 2015 saw the start of a new phase of this restoration…”
Lewis Proudfoot, Stone Section Manager – Cliveden Conservation
We needed a newsletter to keep our clients, colleagues and fellow conservation industry members up to speed. Previously we’ve done it in-house, but with a heavy workload and tight timeframe we decided to outsource. Olly gathered stories from our three regional workshops on completed, upcoming and award-winning projects. He took the time to interview individuals and found the best angles for the stories.
He listened to the brief, understood our requirements and wrote in a friendly but authoritative tone, just right for our large, diverse readership. He made the deadline despite the challenges of liaising with multiple stakeholders. Olly hasan eye for detail and careful research. His copywriting services combine the rigour of a journalist with the adaptability of a commercial writer. Highly recommended.