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As business leaders reflect on last year’s results and implement improvement plans, the bottom line continues to be top priority. Yet as firms embrace new revenue streams and roll out new cost-savings initiatives, all too many overlook another internal investment that has proven to boost results — their people.
As a recent Deloitte survey shows, developing a business culture focused on purpose along with profits can help give companies the edge over their competitors. A strong sense of purpose boosts business confidence and confidence is infectious, attracting talent, encouraging investment and fuelling growth.
But how do companies create a ‘culture of purpose’?
Effective training is vital, to ensure employees understand your company’s mission. 77% of employees surveyed by Deloitte believe ongoing training helps to achieve that all important sense of purpose. But not all training methods are created equal — research suggests as much as 11% of employee training may be “unproductive learning”.
Traditional training methods are often ineffective (manuals fall out of date soon after they’ve been produced), expensive (upwards of half the cost of off-site seminars is spent on travel alone), or incomplete (as senior employees are not always available to share their expertise) — and sometimes all three. Add to this a cubicle culture in which workers feel disconnected from management decisions and you have a recipe for disillusionment and high staff turnover.
Technology, especially video, is addressing these challenges by revolutionizing the way knowledge is shared and used. Using new software Learning and Development professionals can reach more people, more effectively than ever before. Improving access to information not only equips staff with the skills needed to achieve personal and organizational goals, but also fosters an open culture with a shared sense of purpose.
Here are 5 ways using video in employee training can help your company build a culture of purpose.
1. Speed up onboarding
For new hires to hit the ground running, managers need to quickly communicate large amounts of information. But with remote working and packed schedules, it’s not always possible to get recruits in the same room for face-to-face training. Instead, webcasting training sessions offers a cost-effective way to reach a large audience, offering the ability to communicate values and share up-to-date knowledge so that employees reach productivity quicker. Likewise, an on-demand video training library can help boost new employees’ confidence by giving them instant access to refresh and deepen learning.
2. Improve staff development
In most organizations, every position has at least a handful of unique requirements and expectations. But most traditional training programs don’t incorporate tailored learning, and often, company experts are often too busy to deliver sessions and outline all those particular details. By using video, forward-looking businesses allow employees to learn at their own speed and focus on areas of weakness. A video content management system like Panopto also modernizes the concept of social learning — employees can record presentations and best practice demonstrations, then store them securely where they can be shared and discovered by colleagues whenever needed.
3. Motivate and enable top talent
Experienced staff are a company’s most valuable resource — and keeping them on-mission is critical. Technology can help, by providing tools to help bosses manage their time and employees effectively. Briefings and updates can be recorded ahead of time and shared more widely on-demand, reducing the need to spend time in meetings. Maximising the contribution of your most talented employees raises the bar for all, creating brand ambassadors with a strong and infectious sense of purpose.
4. Promote transparency
A more open culture allows an organization’s sense of purpose to thrive. Staff need to be kept abreast of developments in order to feel part of the team. Video can improve corporate communications, connecting employees to decisions made at a senior level. Video is even beneficial for day-to-day communications — in a world where Forrester Research reports employees are 75% more likely to watch a video than read text, a video can be a more effective means to share a message and stand out in an overflowing inbox.
5. Encourage innovation
Closed-door cultures often stifle innovation. And who says only executives know what is best for a company? Video can be used to harness inspiration by creating a forum where employees share their thoughts on company policy or strategy changes. Software like Panopto allows videos to be searched to pinpoint details in the feedback. This is important on two levels — first, by giving the organization a means to seek collect and preserve ideas from any department or level all across the company, and second, by demonstrating to staff that the organization values their thoughts and contributions (itself a proven technique to increase employee loyalty and morale).
The positive impact made by empowered staff on company performance is one that leaders are already well aware of. According to this 2014 Forbes report more than 70% of organizations believe the problem of employee “capability gaps” is one of the most important they face. The digital revolution continues to advance the way information is shared and used and platforms like Panopto offer powerful solutions to business training and development challenges.
This new online magazine will share the stories of real people; far more inspiring than those on the front pages of newspapers. Because it’s not politicians that make our island nation great, and its certainly not our football team – it’s us.
We’re looking for writers and photographers to contribute thought-provoking words and images, and help us bring to light the lives of fascinating human beings.
If you have discovered an interesting aspect of UK culture, community, tradition or travel, and you would like to reach a curious audience, drop us a line today.
Knock-on: beyond the news.
Pockets of East London have been transformed, and while political leaders hail this growth as essential for Britain to compete globally, lifelong residents priced out of their homes by regeneration tell a different story. They don’t want a legacy, they just want somewhere to live.
Every year unpredictable disasters wreck lives and property around the world. Last year there were 296 natural disasters, affecting many millions, causing 21,250 fatalities and economic losses of USD192 billion.
Although earthquakes and hurricanes cannot be prevented, and climate change and rapid urbanisation are exacerbating vulnerability to disasters, together we can encourage Financial Times readers to invest in projects that are making a difference right now in endangered communities from Pakistan to the Philippines.
Finding new ways to tackle humanitarian challenges is essential as demand for Red Cross services grows. Our aim is to reduce risks and improve community and individual resilience so people can better withstand and recover from natural disasters or personal emergencies. This approach makes economic sense:
For every £1 invested in reducing the risk of disasters, £4 is saved in emergency response and reconstruction.
The Red Cross is constantly exploring the potential of innovation and technology in its operations. We are using cash transfer systems to rebuild lives and economies in the wake of cataclysmic events;; controlling disease outbreaks using online mapping systems updated by digital volunteers; disseminating life-saving advice across large populations via SMS during emergencies; and putting first aid skills in millions of pockets with our award- winning mobile phone apps.
Communication and information technologies can save lives and are as necessary as food and water in the aftermath of an emergency. But this technology is only helping a fraction of those most in need. The figures tell the story: a mere 31 per cent of people in low-income countries have access to the internet, compared to a massive 77 per cent in high-income countries. Welcome to the digital divide.
Bridging this divide is critical for the future of humanitarian action. But we can’t do it alone. By choosing the Red Cross as its next charity partner, the FT can give its readers the chance to invest in work that will close the gap and save lives around the world.
Flux is about movement – the condition of the modern world. Information flows at light speed. Ideas are created and changed constantly. People are more connected than ever before. Tomorrow offers infinite possibilities. Waiting will leave you two steps behind. So why wait?
ZX Flux embraces this world. It says:
“Focus on your goals. Don’t just join the movement, start one.”
The ZX Flux allows unlimited choice for self expression within an iconic form. Clean, understated and extraordinarily versatile. The classic rebooted for the 21st Century. A powerful combination of innovation and design.The ZX Flux ADV builds on this pedigree: a cutting edge declaration of originality.
The Flux consumer is shaping the world we live in. They are the heartbeat of our cities: creative, adventurous, ambitious. Leading by example and influencing their peers. Passionate about music, sport and style.
Flux ADV represents for this energetic generation: the two-screeners, the cord-cutters, the ad-skippers.
Flux embodies a positive attitude. There is no end to what you can achieve. You don’t need permission. Take control and make the most of infinite possibilities.
While rebranding the company and designing a new website we were struggling to see the wood for the trees; our existing content was too wordy and longwinded. Olly distilled our ideas into concise, effective copy resulting in a clearer, more engaging website. His patient and personal approach helped us improve the way we communicate JA Films’ strengths, including our unique experience and roster of talent.