The internet is a distraction rich environment. If you don’t grab the reader’s attention quickly, they’ll bounce away to watch a video of some daredevil jacked up on Red Bull flying over a volcano in a wingsuit.
Yes, that is what you’re competing with.
With our website copywriting service, we’ve helped more than 70 businesses transform their websites – from local legends to global brands. Don’t settle for ‘content’ – get web copy that works for you.
If you’re a founder, marketing or comms lead, working with Olly Davy means you get professional web copywriting that helps you change how you think about, write about, and sell your business. This is an invitation to depth. And, to be honest, we’re only interested in working with those willing to put the work in.
Proper website copywriting
helps you:
Clarify your thinking
Define your unique brand voice
Engage your audience emotionally
Use story structures effectively
Face your demons and emerge stronger and more resilient
Grow your business
Think of your website like your best salesperson. One that never gets sick or takes holidays.
Let's be honest
Most websites get
next to no traffic
Nor do they create any enquiries or leads. Do you want to add your new or revamped business website to that pile of lonely and forgotten URLs? It would be weird if you said yes.
Tackling website copywriting for your business without outside help is like trying to cook a five-course meal while keeping your guests entertained: you’re juggling too much, and you have no opportunity for pause and perspective. It can be an extremely frustrating process and is likely to be remembered for all the wrong reasons.
This common struggle leads to marketeers, founders, and directors creating confusing websites that:
- Overwhelm the reader with information
- Fail to engage them in a meaningful story
- Don’t prompt them to get in touch
How we help
A website copywriting service honed over 10 years
Our website copywriting service, honed over 10 years and 73+ web copy projects working as freelance UK website copywriters, involves five main phases:
- Discovery: Learning about you and your company, pinning down the brief.
- Message and voice development: Defining your story and written personality.
- Writing and feedback: Fingers to keyboard – your copy comes to life. This includes SEO website copywriting to help people find your business online.
- Delivery: Collab with designers, developers to make sure it all works.
- Follow-up: Ongoing support to help you get the most from the project.
Why it works
Attracting attention and prompting action
However much we love a great story or a beautiful turn of phrase, your business needs words that work. To that end, our process is designed to achieve results with copywriting for websites that:
- Attracts attention: Most companies sound the same. A web copywriter helps you create a clear message and a distinctive verbal identity so you can stand out in a noisy world.
- Creates engagement: Put your attention on the reader and they’ll stick around and move along the buying journey, boosting metrics like time on page and conversions.
- Prompts action: Don’t ask, don’t get. If you want people to do something – buy, download, get in touch – ask them. Otherwise, don’t be surprised when they don’t.
- Gets seen online: Applying on-page SEO techniques and creating useful, reader-focused copy helps you achieve search engine rankings and organic traffic.
In more
depth
The benefits of website copywriting services
Think of your website like your best salesperson – one that never gets sick or takes holidays. Like a good salesperson, a good website demonstrates a sophisticated understanding of the reader’s needs and motivations; engages them in a story in which they play the starring role; and communicates within seconds how the product or service can make their life better.
That’s not all. Great web copywriting:
- Links with your content marketing strategy: Including landing pages, long-form copy, email sequences and so on.
- Helps you become The Guide: Your customer is the hero and you’re helping them on their journey. Earn their trust and establish your authority.
- Avoids the ‘Wikipedia Website’: Great for research, terrible for converting traffic into leads. Your website is not a manual covering every aspect of your business.
Web copywriting in the age of AI
Because everyone can write, and now AI can do it for you, the craft of web copywriting is often undervalued.
Many companies choose to use the quick and dirty route to write their web copy. We’ve seen some hilarious (and potentially shareholder enraging) fails – confusing, disjointed, and downright weird.
It’s never been easier to produce words. Which is why it’s never been more important that yours are produced with strategic, creative, human oversight from an experienced website copywriter.
When you get it right, it’s amazing what words can do.
More on our website copywriting process
It’s impossible to guarantee a web copywriting project will be successful, or that your business will thrive for that matter. After all, the universe is in a constant state of decay and our entire galaxy is spiralling inexorably towards oblivion. But a thorough, tested process does help maximise the chances of success and create the right conditions for creativity and collaboration to thrive.
Our web copywriting process involves five main phases. The duration and scope of each phase varies according to the project, but every project has at least some element of each phase. Our process allows us to uncover unexpected insights, ensure stakeholder buy-in, create reader focus, and manage the different elements and professionals involved to best effect.
The result? You can move forward with confidence knowing your website represents your business effectively. And, with a clearly defined verbal identity, you can create new campaigns and marketing materials efficiently without having to reinvent the wheel every time.
Web copy vs. other kinds of writing
A huge and often overlooked benefit of hiring a web content copywriter is the impact it can have, when done properly, on the entire comms ecosystem of your business. The work that goes into creating great web copy, including developing an authentic brand message and voice, can be carried over to improve pitches, presentations, customer support, and your employer brand. Investing in your web copy means investing in the future of your business.
Turn your knowledge into a narrative
Or, to put it another way, transform evidence into empathy. Because to engage your audience online, knowledge is not enough. We mine the rich seam of your experience as a subject matter expert. Then, as staunch advocates for your audience, we translate your experience into a compelling customer-focused narrative. We call this Nerd Smithing.
Don’t just take
our word for it
The results from working with Olly Davy went well beyond our expectations. The process resulted in us creating a really clear and impactful message. More than this, Olly helped clarify our deeper motivations and goals, so that we came away feeling inspired and driven to succeed in our business.
Ben Mann, Co-founder,
Megaphone Creative
The answers to
your questions
Our experience as copywriters, and performance storytellers and poets, has given us an intimate understanding of how to use language to engage and move audiences. We bring our unique, objective perspective from working with hundreds of clients across sectors and across the globe: from world-famous beer brands to family-run furniture companies.
We’ve helped marketing directors at multinational businesses clarify their message and align disparate factions within their large team. And we’ve helped local companies with a great word-of-mouth reputation step up and represent their brands more effectively online.
We have a toolkit of methods at our disposal which we deploy where relevant and useful to help you get the most from your words.
These include StoryBrand, Storyteller Tactics, archetypes, empathy mapping, emotional intelligence, the 11 Primary Voices of Commercial Writing, the Formalizer, poetry, and improvisation techniques from the worlds of clowning and the performing arts.
‘Woah’, you might be thinking, ‘too much’. Don’t worry, we’re not going to ask you to pretend to be a tree.
We help you define a distinctive written personality that is authentically you. It doesn’t have to be zany, it might be serious. Every business is different. The point is, there’s an opportunity to do better than ‘professional yet approachable’. Used well, tone of voice is a powerful marketing tool.
It’s amazing how much marketing, particularly B2B marketing, is devoid of any emotion. We help you uncover your audience’s deeper motivations and introduce relatable emotions into your copy so you can move from transactions to long-term relationships.
Our process is about cutting through jargon and muddled thinking so you can deliver your message clearly. And we help you define and codify your brand’s unique verbal identity so, wherever you’re engaging with your audience, it always sounds like you.
Good website copywriters apply their experience to help you define your goals and create a good brief, whatever you’re starting with. As the client, the best thing you can do is trust the person you’ve hired and invest the time necessary to get the best out of them, especially at the beginning.
Yes, to support research and testing ideas. Not as a replacement for our imagination, creativity, empathy, and storytelling skills. Marketers everywhere are getting their fingers burned producing soulless slop at the touch of a button.
If you value speed above everything, then our web copywriting service is not for you. If, like us, you believe new technology has placed a fresh emphasis on the value of human thinking, creativity, and language then we’d love to work with you.
Hate is a strong word. But if that’s the case then something went wrong with our process and we’ll do our best to put it right. Our process allows for buy-in and input at many stages along the way so you’ll never see pages and pages of web copy with no idea where they came from.
Before we start drafting your web copy, we clarify the brief, map your key messages, and write tone of voice samples. Considering how thorough we are, surprises are rare. But if, after all that, you still hate what we write, we’re going to look for a new job.
Step 1: Discovery
A good start makes for a good project. The discovery phase is about building rapport and gathering information. We carry out research and hold a meeting during which we bombard you with questions to clarify your goals and define the brief. This sets the foundation for a smoother project.
Step 2: Message and voice development
Through our high-energy workshops, we create a distinctive verbal identity for your brand. This is about pinning down what you say and how you say it. With a clearly defined message and voice, your team is empowered to communicate effectively across every channel.
Step 3: Writing and feedback
Now we create a web copy platform: mapping out the important messages page by page to make sure nothing gets missed. Then we write your copy, inviting feedback at specific stages to keep everyone aligned. If your website is large, we’ll send the copy in stages to keep the feedback process manageable.
Step 4: Finalising and delivering
We stay involved and work closely with designers and developers to integrate your copy into the web design. This helps to make sure your website looks and feels cohesive, with copy and design complementing each other.
Step 5: Follow-up and support
Your new website is live – time to retire and move onto your yacht (or maybe just have a celebratory cup of tea). But the process doesn’t end there. We’re here to support you with tweaks, updates, and onboarding sessions, ensuring your team is confident in using the tone of voice and messaging guidelines we’ve developed together.
