Copy has been commoditised for some time. Now, with AI, the churn has gone into overdrive.
Take a moment. Consider your stories and your voice. Work with a brand storytelling agency and publish something with real meaning and value. Our brand storytelling strategy, or un-content marketing strategy, is about helping you find the great stories hidden in your organisation and using them to inform all your communications; campaign messaging, editorial strategy, and yep – content (gross).
Brand storytelling
strategy helps you:
Communicate your difference to the world - a company story that’s actually relevant and interesting for your customers.
Attract new customers - case studies with emotional resonance.
Build your employer brand - inspiring stories of the people who work for you.
Lead and inspire your team - stories of teamwork, success, and overcoming.
If your audience doesn't feel anything,
they won't do anything.
How we help
We work with you to uncover the stories that show who you really are
By that we mean, the ones that matter to your organisation and your audience. It could be:
- The founder’s inspiring story
- Stories of pivotal moments that define the company
- Stories of customers whose lives or businesses were changed by working with you
Then we help you map your stories by type and audience so you can create a narrative marketing playbook for all your communications, internal and external.
Why it works
Do we really have to explain why storytelling works?
Okay then. Here goes. Because it’s the most effective way to share information and build connection. Because our ability to tell stories is one of the reasons human beings have been so successful as a species. Studies show that when we hear a story, multiple parts of our brains fire up and neurochemicals like oxytocin and dopamine are released. This means that when information is shared in story form, we’re more likely to remember it, feel connected to it, and do something about it.
Transforming your marketing (or brand content strategy) with storytelling for business helps you move from dry, generic information to words with heart. You can align your team behind shared stories, strengthening your company culture. And you can build loyalty, engaging your audiences with interesting, human communication.
What you get
A chance to step off the content treadmill
Give yourself a break and take the opportunity to say something meaningful. Work a storytelling consultancy us on your un-content strategy and you get:
- A map of your stories: customer, founder, team, culture – linked to your business and marketing goals.
- A voice-led content plan: a strategy to turn your stories into marketing materials that are real, not AI-generated.
- Editorial themes and content pillars: clear direction for your blog and newsletter – so you never run out of ideas.
- Campaign and comms integration: apply stories and storytelling techniques across campaigns, internal comms, recruitment, and more.
Write from the heart
A lot of marketing content is boring and doesn’t perform. Why? Because it’s just regurgitated information, possibly AI-generated. There’s no emotional engagement, no distinctive detail. No one engages because it sounds like everyone else.
This is your chance to find your stories, use emotional storytelling and narrative structures, and create values-driven marketing in your unique brand voice. Our brand storytelling strategy includes:
- The story-first approach: mapping the stories that define your organisation for internal and external audiences.
- The voice-led content strategy: helping you to write and share stories using your voice in a way that’s distinctive and relevant for your audiences.
Don’t just take
our word for it
The results from working with Olly Davy went well beyond our expectations. The process resulted in us creating a really clear and impactful message. More than this, Olly helped clarify our deeper motivations and goals, so that we came away feeling inspired and driven to succeed in our business.
Ben Mann, Co-founder,
Megaphone Creative
