Without a clear message or storytelling strategy, you can find the process of creating new brand and marketing materials is extremely inefficient.
Junior employees are constantly badgering managers asking where to start. Or suggesting ideas that might be brilliant, but you have no benchmark to test them against.
Brand narrative
workshops help you:
Identify your audience's deeper motivations
Build the foundations for creative campaign messaging
Tell a compelling story about why what you do matters
Align internal teams around shared language
Create a messaging playbook you can refer to again and again
Constantly wrestling the blank page - it’s exhausting. Give yourself a leg up.
What we do
Make your audience
the hero
Most brands – yes, charities too – are self-focused, talking constantly about themselves like that boring guy at the party. We help you flip the script – put your audience at the heart of the story, and give them a reason to care. We help you build a brand story and messaging framework that makes everything else easier. You can use it to inform:
- Website and campaign copy
- Decks, pitches, and internal comms
- Social posts, product messaging, sales emails
Who it’s for
Those seeking
clarity and progress
Including:
- Founders and directors who want better results from their marketing
- Marketeers who want to become more efficient
- Organisations with lots of knowledge but no narrative
Why it matters
Your audience don’t care about how great you are.
And that includes your customers. They want to know how you’re going to make their lives better. By deeply exploring the motivations of your audiences, you can shift into the role of ‘guide’ to your audience’s ‘hero’.
What you’ll get
The process is
hugely valuable
It’s all about helping you get out of your own head so you can put your attention on the audience. At the end of the project, you’ll have:
- A clear brand narrative and message strategy
- Useful story elements to use across your marketing and comms
- A simple one-pager that captures it all
Workshop format
A collaborative workshop, run in person or online, to energise and unite your team. Great for internal comms, leadership messaging, marketing strategy and brand building.
We help you create a space in which people are encouraged to think differently and have permission to speak up.
Don’t just take
our word for it
The results from working with Olly Davy went well beyond our expectations. The process resulted in us creating a really clear and impactful message. More than this, Olly helped clarify our deeper motivations and goals, so that we came away feeling inspired and driven to succeed in our business.
Ben Mann, Co-founder,
Megaphone Creative
