Gtechniq

Brief

Gtechniq is a market-leading, hi-tech car care product. The brief was to create taglines and ad concepts that would set Gtechniq apart from its competitors and position it as the premium product in its class.

Thoughts

This was a fun project. I worked hard to identify interesting social truths about the car care sector, to connect this product to wider issues and tap into the emotions associated with looking after cars.