Brief

Gtechniq is a market-leading, hi-tech car care product. The brief was to create taglines and ad concepts that would set Gtechniq apart from its competitors and position it as the premium product in its class.

Thoughts

This was a fun project. I worked hard to identify interesting social truths about the car care sector, to connect this product to wider issues and tap into the emotions associated with looking after cars.

Brief

Growing Communities run an organic vegetable scheme in Hackney, London ‘changing the world one carrot at a time’. They hired me to write snappy slogans for posters to help recruit new customers.

Thoughts

A five word limit is actually quite liberating: parameters within which you can be endlessly creative. Punning and alliteration came to the fore in these two examples.

What the client said: >

Project

Canababes are an East London catering outfit. They needed a sizzling slogan to complement their tasty offerings and adorn their new website.

Brief

It was a no-brainer. The personalities of Canababes’ founders Juge and Katie are what make the company shine (apart from the food of course). After I shared lots of ideas they settled on this neat slogan.