Written by GreenPoolBall on February 8, 2017. Posted in Creative Development

Casual Films Concept Development

Brief

Concept development for a hedge fund’s recruitment video.

Thoughts

Two Sigma is a hedge fund whose investment strategies are guided by technology. This approach document set out how a video could best communicate their innovative working practices.

What the client said: >

Sample copy

MAN AND MACHINE

This is a more stylised option in which we get closer to the technology, combining fast cuts of hardware and software in action with human reactions, plus voiceover or text to drive the narrative. This concept is a metaphor for Two Sigma: smart people using powerful systems translate into real world benefits – focusing brainpower on the Man vs Machine competition is synonymous with driving client investments.

Firstly we highlight the impressive computing and data analysis power at Two Sigma: shots of servers and terminals, as well as graphic representations of vast quantities of information being scoured revealing useful insights. This is the day job; the scientific approach to investment management.

Throughout the video Two Sigma people are also prominent – we see wide shots of them at work, close ups of hands typing or pointing at lines of code, smiles and laughter during the competition. We want to bring to life the intelligence and ingenuity of the workforce.

RICHARD FOSTER, ACCOUNT DIRECTOR – CASUAL FILMS

Casual Films receive numerous briefs from a range of clients and we used Olly’s services to help us respond to some of these briefs and pitch for content creation work. We won some of the pitches, securing valuable projects off the back of Olly’s work. Olly is enthusiastic and a great communicator who originates fresh ideas. Olly was a huge asset for Casual when we needed creative support.

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Written by GreenPoolBall on February 8, 2017. Posted in Creative Development

Casual Films Treatment Writing

Brief

Concept development for a corporate video showcasing new scanning/modelling technology.

Thoughts

The aim of this project was to create a short, hi-tech animation that would be perfect for sharing on social media.

What the client said: >

Sample copy

THE APPROACH

A one minute behind the scenes film and a 15 second 3D computer animation will engage our target audience and demonstrate the effectiveness of the technology. In the one minute film we peak behind the scenes of the creative process, following an animator in a small studio as they work. The animator scans an everyday object using the Lenovo B50 with RealSense technology.

We see how the resulting 3D digital image can be easily manipulated and used in animations to great effect. The focus is on how useful the technology is, saving the animator precious time that would have been spent on fiddly modelling or searching online for an appropriate 3D model.

The 15 second animation is the end of the process: from a tangible object to a 3D digital animation with ease. This short animation will be perfect for sharing via social media, creating awareness and interest about the technology….

Richard Foster, Account Director – Casual Films
Casual Films receive numerous briefs from a range of clients and we used Olly’s services to help us respond to some of these briefs and pitch for content creation work. We won some of the pitches, securing valuable projects off the back of Olly’s work. Olly is enthusiastic and a great communicator who originates fresh ideas. Olly was a huge asset for Casual when we needed creative support.

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Written by GreenPoolBall on February 8, 2017. Posted in Creative Development

JA Films Creative Development

Brief

This pitching document (treatment) was created to win concert film production duties for a well-known country music star.

Thoughts

I wanted to capture the passion of Keith’s fans and the energy of his live shows so I immersed myself in his music while researching his life story.

Sample copy

Our mission is to harness the power of the live concert and transmit it via the screen with no loss of intensity – blurring the line between the stage and the audience, demonstrating how Keith’s music bridges the gap. We want to complement the emotion, to heighten its power and project it onto the viewer so that they can feel the effects of his spellbinding performance.

Keith is a virtuoso musician who has been playing guitar since the age of six. But he doesn’t let his extraordinary skill create distance between him and his fans, he uses it to break down barriers and connect.

Finding emotive moments of both Keith and the crowd, and placing them in the edit, will lift the viewing experience to the next level: a couple kissing, a girl on her boyfriend’s shoulders beaming with happiness, someone crying at the lyrics. These special moments will help to fuse what is happening onscreen with the music and performance.

Sample Design

JAfilms2SS - JA Films Creative Development

JAFilms1SS - JA Films Creative Development

Julie Jakobek, Managing Director – JA Films
While rebranding the company and designing a new website we were struggling to see the wood for the trees; our existing content was too wordy and longwinded. Olly distilled our ideas into concise, effective copy resulting in a clearer, more engaging website. His patient and personal approach helped us improve the way we communicate JA Films’ strengths, including our unique experience and roster of talent.

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Written by GreenPoolBall on February 8, 2017. Posted in Creative Development

Luti Media

Brief

This treatment was created to win backing from Porsche for a promo film shot at Goodwood Revival vintage motor festival.

Thoughts

I created three distinct approaches, for different budgets, to showcase Porsche’s heritage among the glamour and excitement of the world’s biggest vintage motor festival.

What the client said: >

Sample copy

…We’ll focus on the cars, the clothes and the famous faces in an energetic but measured film that seduces the eyes with carefully captured details…

We open in black and white with a montage of shots that encapsulates humdrum everyday life. Bored people waiting for a bus under grey drizzly skies. Close-ups of miserable faces checking smartphones while standing obediently in a queue. Life seems dull and uninspiring….

Dramatic cut to colour footage of swinging scenes at Goodwood Revival. A series of cuts plunge the viewer into the action: a beautiful woman throws back her head and laughs while holding a glass of champagne. Another woman poses for the camera, throwing open her lustrous fur coat to reveal a polka dot dress. A suave man wearing a blazer and cravat pushes his aviator shades back up the bridge of his nose. Cut to detail shots: hats, shoes, polished leather…

Sample Design

Luti Fagbenle, Managing Director – Luti Media

Our challenge, in the visually-focused TV and film production industry, is to convey the strength of our company, and specific projects we’re pitching, in words. Olly’s rigorous approach boosts our offering: he develops and communicates ideas powerfully, and gets them where they need to be for us to present to broadcasters and brands. He’s professional, on point and asks the right questions first time so minimal revisions are needed. His creative thinking brings new ideas to the table; a valuable outside perspective that has a positive influence on our projects.

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Written by GreenPoolBall on February 8, 2017. Posted in Creative Development

Just So

Brief

Just So is a production company based in London. This treatment involved concept development for a brand film showcasing a new mobile phone by Huawei, who collaborated with Leica to create one of the best camera phones on the market.

Thoughts

The concept embraced the contemporary phenomenon of social media stars in order to add credibility and authenticity for the target audience.

Sample copy

The union of Huawei and Leica is a landmark moment. Bringing together a leading telecommunications company and highly-respected heritage camera brand will create a supremely desirable product. The three films, while as unique as the contributors they showcase, will share a superior visual style that reflects the premium positioning of EVA and conjures the expert craftsmanship of Leica.

These productions will encourage the audience to take another look at their surroundings with the aid of the EVA – a revolution in camera and phone craftsmanship that enables everyone to tell their own story, beautifully.

Sample Design

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Written by GreenPoolBall on February 8, 2017. Posted in Creative Development

Bare Films Treatment Writing

Brief

This treatment was for an energy drink TV commercial for the Africa and Middle East market.

Thoughts

My aim was to capture the energy and excitement of various tribes’ activities, including petrol heads, in order to convey the high octane feel the director had in mind for the commercial.

Sample copy

…We open on an empty car park with the city skyline in the background. The sun is sinking towards the horizon. Floodlights illuminate the tarmac space. Our guy is the first to arrive. His ride is pimped. He has the kind of love for his car that causes strain in a relationship. It’s polished to perfection, the powerful engine purrs like a tiger, the chrome rims dazzle your eyes and the sound system has enough wattage to put holes in walls. Other cars arrive – also souped-up but none matching our hero’s – his motor stands alone. Competition is fierce among the petrol heads. Niceties aside, you play to win. You want your car to be the loudest, fastest, most tricked-out. Our man has it; there’s high octane fuel in his tank and a can of Power Horse on the dash.

Sample design

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