Cliveden Conservation 02

Cliveden Conservation logo
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Brief

Cliveden Conservation restores and conserves the UK’s most beautiful historic buildings. It’s only right they should share this brilliant work. They hired me to produce a client newsletter covering the highlights of their busy schedule in 2015 and 2016.

Thoughts

I conducted telephone interviews with staff to get under the skin of the company and gathered quotes to bring the stories to life. I researched and developed angles that connected Cliveden Conservation’s activities to the wider conservation world. It was heartbreaking to hear about the devastation at Clandon Park.

What the client said: >

Sample Copy 

From the ashes

The remains of the National Trust’s Clandon Park, a Palladian mansion built in 1720 and devastated by fire last year, are revealing secrets of unique significance that will enable this national treasure to rise from the ashes.

The Marble Hall at Clandon is one of the most striking architectural spaces in Britain: a two-storey cubic hall adorned with marble and crowned with intricate sculpted stucco. The fire destroyed many of the hall’s important fixtures and furnishings and left it roofless, along with most of the building.

It’s not all bad news, however. Cliveden Conservation, as advisors to the National Trust, were on site to help with the salvage operation. The blaze miraculously spared the ceiling of the imposing Speaker’s Parlour, and we helped to save it from further damage.

“Acting quickly is critical after this kind of disaster,” explained Trevor Proudfoot, MD of Cliveden Conservation. “We went in just two days after the fire and, with the help of the fire brigade, installed props to minimise further damage and assist subsequent restoration efforts.”

The recovery at Clandon has been running for the past year, with teams of engineers and archaeologists securing and surveying the building. Trays of fragments are carried from the building to a polytunnel village erected near the house where experts like Sarah Mayfield, conservator with Cliveden Conservation, document significant finds by, quite literally, sifting through the rubble piece by piece.

“I did my masters case study on Clandon so, although the destruction of the house is a tragedy and a massive loss to art history, it’s been really exciting to be part of the survey team. In its exposed state the building is revealing its secrets, aspects of construction and design that might otherwise never have been known.”

The next stage of the process will be to prepare specifications for the repair and restoration of the building, for which Cliveden Conservation will draw on our experience restoring the ceilings at Uppark, also wrecked by fire in 1989.

Lewis Proudfoot, Stone Section Manager – Cliveden Conservation
We needed a newsletter to keep our clients, colleagues and fellow conservation industry members up to speed. Previously we’ve done it in-house, but with a heavy workload and tight timeframe we decided to outsource. Olly gathered stories from our three regional workshops on completed, upcoming and award-winning projects. He took the time to interview individuals and found the best angles for the stories.

He listened to the brief, understood our requirements and wrote in a friendly but authoritative tone, just right for our large, diverse readership. He made the deadline despite the challenges of liaising with multiple stakeholders. Olly hasan eye for detail and careful research. His copywriting services combine the rigour of a journalist with the adaptability of a commercial writer. Highly recommended.
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Cliveden Conservation 01

Cliveden Conservation logo
Cliveden sq 61b9dc076f243a4dce49a8180c0bbd39 - Cliveden Conservation 01

Brief

Cliveden Conservation restores and conserves the UK’s most beautiful historic buildings. It’s only right they should share this brilliant work. They hired me to produce a client newsletter covering the highlights of their busy schedule in 2015 and 2016.

Thoughts

I conducted telephone interviews with staff to get under the skin of the company and gathered quotes to bring the stories to life. I researched and developed angles that connected Cliveden Conservation’s activities to the wider conservation world. I had a lot of fun learning about Victorian concrete dinosaurs.

What the client said: >

Sample copy

A roaring success

A 162-year-old iguanodon in Crystal Palace Park was saved from extinction thanks to a Cliveden Conservation project that finished in January: a monster restoration effort earning us an appearance on BBC One.

Our very own stone section manager, Lewis Proudfoot, was interviewed on The One Show by presenter Gyles Brandreth, who placed the final tooth in the Victorian beast’s jaws to complete the work.

‘Iggy’, a Grade 1-listed specimen, is part of a collection of more than 30 sculptures – the first full-scale reconstruction of dinosaurs ever attempted. The collection has been ailing in recent years with many of the sculptures in need of major refurbishment.

Before they went on public display, when Crystal Palace Park opened in June 1853, a group of professors and palaeontologists held a New Year’s Eve banquet inside Iggy’s hollow body: an impossible feat now as our restoration work included reinforcing the structure internally with stainless steel rods.

In addition, Iggy was cleaned top to bottom, dirt between his scales was removed and rotten teeth were replaced. A fresh coat of paint with bright white toe nails completed the makeover.

Iggy’s revitalisation is the first stage in a long-term project that will ensure the original Jurassic Park can be enjoyed by generations to come.

Lewis Proudfoot, Stone Section Manager – Cliveden Conservation
We needed a newsletter to keep our clients, colleagues and fellow conservation industry members up to speed. Previously we’ve done it in-house, but with a heavy workload and tight timeframe we decided to outsource. Olly gathered stories from our three regional workshops on completed, upcoming and award-winning projects. He took the time to interview individuals and found the best angles for the stories.

He listened to the brief, understood our requirements and wrote in a friendly but authoritative tone, just right for our large, diverse readership. He made the deadline despite the challenges of liaising with multiple stakeholders. Olly hasan eye for detail and careful research. His copywriting services combine the rigour of a journalist with the adaptability of a commercial writer. Highly recommended.
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Casual Films Concept Development

Casual Films 1 - Casual Films Concept Development
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Brief

Concept development for a hedge fund’s recruitment video.

Thoughts

Two Sigma is a hedge fund whose investment strategies are guided by technology. This approach document set out how a video could best communicate their innovative working practices.

What the client said: >

Sample copy

MAN AND MACHINE
This is a more stylised option in which we get closer to the technology, combining fast cuts of hardware and software in action with human reactions, plus voiceover or text to drive the narrative. This concept is a metaphor for Two Sigma: smart people using powerful systems translate into real world benefits – focusing brainpower on the Man vs Machine competition is synonymous with driving client investments.

Firstly we highlight the impressive computing and data analysis power at Two Sigma: shots of servers and terminals, as well as graphic representations of vast quantities of information being scoured revealing useful insights. This is the day job; the scientific approach to investment management.

Throughout the video Two Sigma people are also prominent – we see wide shots of them at work, close ups of hands typing or pointing at lines of code, smiles and laughter during the competition. We want to bring to life the intelligence and ingenuity of the workforce.
 
RICHARD FOSTER, ACCOUNT DIRECTOR – CASUAL FILMS
Casual Films receive numerous briefs from a range of clients and we used Olly’s services to help us respond to some of these briefs and pitch for content creation work. We won some of the pitches, securing valuable projects off the back of Olly’s work. Olly is enthusiastic and a great communicator who originates fresh ideas. Olly was a huge asset for Casual when we needed creative support.
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Casual Films Treatment Writing

Casual Films 1 - Casual Films Treatment Writing
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Brief

Concept development for a corporate video showcasing new scanning/modelling technology.

Thoughts

The aim of this project was to create a short, hi-tech animation that would be perfect for sharing on social media.

What the client said: >

Sample copy

THE APPROACH
A one minute behind the scenes film and a 15 second 3D computer animation will engage our target audience and demonstrate the effectiveness of the technology. In the one minute film we peak behind the scenes of the creative process, following an animator in a small studio as they work. The animator scans an everyday object using the Lenovo B50 with RealSense technology.

We see how the resulting 3D digital image can be easily manipulated and used in animations to great effect. The focus is on how useful the technology is, saving the animator precious time that would have been spent on fiddly modelling or searching online for an appropriate 3D model.

The 15 second animation is the end of the process: from a tangible object to a 3D digital animation with ease. This short animation will be perfect for sharing via social media, creating awareness and interest about the technology….
 
Richard Foster, Account Director – Casual Films
Casual Films receive numerous briefs from a range of clients and we used Olly’s services to help us respond to some of these briefs and pitch for content creation work. We won some of the pitches, securing valuable projects off the back of Olly’s work. Olly is enthusiastic and a great communicator who originates fresh ideas. Olly was a huge asset for Casual when we needed creative support.
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JA Films Creative Development

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Ja Films 300x300 1 1fabd565209072600089ca8b37affa1c - JA Films Creative Development

Brief

This pitching document (treatment) was created to win concert film production duties for a well-known country music star.

Thoughts

I wanted to capture the passion of Keith’s fans and the energy of his live shows so I immersed myself in his music while researching his life story.

Sample copy

Our mission is to harness the power of the live concert and transmit it via the screen with no loss of intensity – blurring the line between the stage and the audience, demonstrating how Keith’s music bridges the gap. We want to complement the emotion, to heighten its power and project it onto the viewer so that they can feel the effects of his spellbinding performance.

Keith is a virtuoso musician who has been playing guitar since the age of six. But he doesn’t let his extraordinary skill create distance between him and his fans, he uses it to break down barriers and connect.

Finding emotive moments of both Keith and the crowd, and placing them in the edit, will lift the viewing experience to the next level: a couple kissing, a girl on her boyfriend’s shoulders beaming with happiness, someone crying at the lyrics. These special moments will help to fuse what is happening onscreen with the music and performance.

Sample Design

JAfilms2SS - JA Films Creative Development
JAFilms1SS - JA Films Creative Development

Julie Jakobek, Managing Director – JA Films

While rebranding the company and designing a new website we were struggling to see the wood for the trees; our existing content was too wordy and longwinded. Olly distilled our ideas into concise, effective copy resulting in a clearer, more engaging website. His patient and personal approach helped us improve the way we communicate JA Films’ strengths, including our unique experience and roster of talent.
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Luti Media

Luti Media 1 300x300 1 - Luti Media
Luti Media 1 300x300 1 adb4c313cdee6ab174e77cc6773a0920 - Luti Media

Brief

This treatment was created to win backing from Porsche for a promo film shot at Goodwood Revival vintage motor festival.

Thoughts

I created three distinct approaches, for different budgets, to showcase Porsche’s heritage among the glamour and excitement of the world’s biggest vintage motor festival.

What the client said: >

Sample copy

…We’ll focus on the cars, the clothes and the famous faces in an energetic but measured film that seduces the eyes with carefully captured details…

We open in black and white with a montage of shots that encapsulates humdrum everyday life. Bored people waiting for a bus under grey drizzly skies. Close-ups of miserable faces checking smartphones while standing obediently in a queue. Life seems dull and uninspiring….

Dramatic cut to colour footage of swinging scenes at Goodwood Revival. A series of cuts plunge the viewer into the action: a beautiful woman throws back her head and laughs while holding a glass of champagne. Another woman poses for the camera, throwing open her lustrous fur coat to reveal a polka dot dress. A suave man wearing a blazer and cravat pushes his aviator shades back up the bridge of his nose. Cut to detail shots: hats, shoes, polished leather…

Sample Design

Luti SS - Luti Media

Luti Fagbenle, Managing Director – Luti Media

Our challenge, in the visually-focused TV and film production industry, is to convey the strength of our company, and specific projects we’re pitching, in words. Olly’s rigorous approach boosts our offering: he develops and communicates ideas powerfully, and gets them where they need to be for us to present to broadcasters and brands. He’s professional, on point and asks the right questions first time so minimal revisions are needed. His creative thinking brings new ideas to the table; a valuable outside perspective that has a positive influence on our projects.

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Just So

Just So 1 - Just So
Just So 1 2fa79803020fde27db6ed881d76f417b - Just So

Brief

Just So is a production company based in London. This treatment involved concept development for a brand film showcasing a new mobile phone by Huawei, who collaborated with Leica to create one of the best camera phones on the market.

Thoughts

The concept embraced the contemporary phenomenon of social media stars in order to add credibility and authenticity for the target audience.

Sample copy

The union of Huawei and Leica is a landmark moment. Bringing together a leading telecommunications company and highly-respected heritage camera brand will create a supremely desirable product. The three films, while as unique as the contributors they showcase, will share a superior visual style that reflects the premium positioning of EVA and conjures the expert craftsmanship of Leica.

These productions will encourage the audience to take another look at their surroundings with the aid of the EVA – a revolution in camera and phone craftsmanship that enables everyone to tell their own story, beautifully.
 

Sample Design

Just So SS - Just So
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Bare Films Treatment Writing

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Bare 1 1 87b9c3e4c7e7a4d0ff21957cd94f24f8 - Bare Films Treatment Writing

Brief

This treatment was for an energy drink TV commercial for the Africa and Middle East market.

Thoughts

My aim was to capture the energy and excitement of various tribes’ activities, including petrol heads, in order to convey the high octane feel the director had in mind for the commercial.

Sample copy

…We open on an empty car park with the city skyline in the background. The sun is sinking towards the horizon. Floodlights illuminate the tarmac space. Our guy is the first to arrive. His ride is pimped. He has the kind of love for his car that causes strain in a relationship. It’s polished to perfection, the powerful engine purrs like a tiger, the chrome rims dazzle your eyes and the sound system has enough wattage to put holes in walls. Other cars arrive – also souped-up but none matching our hero’s – his motor stands alone. Competition is fierce among the petrol heads. Niceties aside, you play to win. You want your car to be the loudest, fastest, most tricked-out. Our man has it; there’s high octane fuel in his tank and a can of Power Horse on the dash.
 

Sample design

Bare SH - Bare Films Treatment Writing
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The Flower Appreciation Society

Flower Appreciation Society (1)
FAS 1 1 f47e001bada840ef6e4971002394ec68 - The Flower Appreciation Society

Brief

A press release for a London-based florist.

Thoughts

There can’t be many, or any, other florists who grow their own flowers in London, so the Flower Appreciation, quite rightly, wanted to shout about it. Year of the English Garden was the topical hook.

Sample copy

Florists Harvest the First Blooms from their New Hackney Cutting Garden

This spring, London-based florist and authors The Flower Appreciation Society began harvesting blooms from their newly built flower cutting garden. The plot, just around the corner from their studio in Hackney, was constructed in winter 2015 and is now providing customers with beautiful tulips, narcissi and allium—locally grown with a low carbon footprint.

Realising the potential of a neglected back garden, the site now has raised flower beds crammed full of seedlings, plants and climbers, including: cosmos, ammi majus, malope, sweet peas, dahlias, orlaya grandiflora, clematis and jasmine. For the Flower Appreciation Society, growing their own has opened up a world of unusual varieties not readily available in the commercial flower industry.

“We’ve always loved using British-grown flowers,” said Ellie, co-founder of The Flower Appreciation Society, “We leapt at the chance to transform a small patch of land into our very own cutting garden. Limited space, unseasonal weather and contending with city wildlife are challenges we face. But reactions from customers when they hear their flowers were grown in Hackney have made it all worth it!”

2016 is Visit England’s Year of the English Garden and June 13th see’s the start of British Flower Week. The Flower Appreciation Society are celebrating these events with their first year of flower growing. Visit the The Flower Appreciation Society blog for photos of the garden and the blooms in all their glory.

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WRS & OG

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Brief

A press release for a new book, In Dogs We Trust.

Thoughts

Photographers Ollie Grove and Will Robson-Scott needed to get the word out about their new book featuring dogs and their owners. Strong quotes really brought this press release to life.

Sample copy

New Photo Collection Reveals Bond Between Man and His Best Friend

In Dogs We Trust, a book of 101 colour photographs, reveals the special relationship between dogs and their owners on both sides of the Atlantic. Photographers Ollie Grove and Will Robson-Scott have spent years searching across the social spectrum to shoot intriguing characters and their beloved hounds in locations as diverse as Hackney, Hampstead, Venice Beach, Brooklyn and Queens.

The book includes intimate portraits of tattoo artists Bert Krak and Eli Quinters from Brooklyn with their pitbulls; Simon Callow in his panelled library with his boxers; Alfie Allen with his bull terrier; Martin Parr at home with his terrier and the artist Brian Donnelly, aka Kaws, in Brooklyn with his beagle Dotty. There are Crufts exhibitors relaxing behind the scenes, a pearly king and queen in Kent, seven huskies in Hertfordshire and many more.

‘Finding the dogs and their owners was a matter of word-of-mouth, or simply seeing someone on the street who caught our eye. It was a bonus if they were well known within their scene,’ says Robson-Scott.

‘There are plenty of books focusing on the human obsession with dogs,’ says Grove, ‘but the relationship is two-way and profound – this is what we wanted to capture.’

They were inspired by The Dog Album by Gary E Eichhorn and Scott B Jones, a book of portraits of American families and their dogs from the early 1900s.

‘It seemed only right to create a new collection for the 21st Century,’ says Grove. ‘Finding great subjects was hard but getting the dogs to face the camera could be teeth-grindingly frustrating.’ Ollie Grove is a portrait and fashion photographer whose work has been published widely in the national press. He also shoots high profile musicians and international advertising campaigns.

Will Robson-Scott is a photographer and film maker whose work includes documenting the nocturnal world of graffiti artists and the deadly Chicago rap scene.

They are both veterans behind the lens with more than thirty years combined experience.
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